I am absolutely thrilled to share the news with you all that Universal Studios Japan and The Pokémon Company have announced a plan to collaborate on more innovative, immersive and world-class Pokémon experiences.
“Collaborating with imaginative and inventive storytellers fuels our ability to create and deliver mind-blowing attractions and experiences that shatter guest expectations,” says Mark Woodbury, Chairman and CEO of Universal Destinations & Experiences.
The project is part of Universal Studios Japan’s ongoing effort to enhance its offerings and bring fan-first, trip-driving characters to our theme park guests.
“Since October 2021, Universal Studios Japan has been delivering Pokémon experiences such as parades and shows to guests from around the world,” says Tak Murayama, Executive Vice President and General Manager of Universal Studios Japan.
Following its debut in Japan, Universal Destinations & Experiences will offer unique Pokémon experiences across the company’s global footprint.
“A bold new global project is set to begin at Universal Studios Japan, creating unprecedented and innovative experiences in collaboration with Pokémon — a beloved franchise born in Japan and cherished worldwide,” Murayama says.
Universal Studios Japan is proud to build on its prior success and bring to life the world of Pokémon in new and enriching ways for the first time.
“Since announcing our long-term alliance in 2021, we have collaborated with Universal Studios Japan to produce authentic Pokémon experiences such as the NO LIMIT! Parade and Halloween shows,” says Tsunekazu Ishihara, President and CEO of The Pokémon Company. “As Pokémon celebrates its 30th anniversary this year, we are thrilled to launch this new project at such a significant milestone. Our mission is to enrich both the real and virtual worlds through Pokémon, and with this project, we aim to create theme park entertainment that surprises and delights fans around the globe.”
Further details about the project are scheduled to be announced at a later date, so stay tuned!
As Murayama puts it, “We believe this global project will transcend traditional entertainment and contribute meaningfully to society, embodying the very spirit of ‘NO LIMIT!’”
Are you excited to hear about the collaboration between Universal and The Pokémon Company? I thought you’d be! Tell us all about it in the comments below!
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