Guide to Souvenirs in The Wizarding World of Harry Potter at Universal Studios Hollywood

The magic is palpable the moment you walk in the gates of The Wizarding World of Harry Potter. Snow-capped rooftops, the scarlet Hogwarts Express, Butterbeer options galore — how could you possibly make this experience more magical than it already is? By getting decked out head-to-toe in wizarding world regalia, of course. And there’s no better place to shop than The Wizarding World of Harry Potter at Universal Studios Hollywood!

The moment you enter Hogsmeade village, you’ll see folks sporting the robes of their favorite Hogwarts house and casting spells with their very own wands. Going all-in on wizarding world gear turns a theme park visit into a full-blown immersion. Whether you’re into LARP-ing, need new back-to-school gear, or just want a smart cardigan, there’s a piece of wizarding world memorabilia for you.

There’s so much Harry Potter-inspired merchandise, and so many shops to visit! Don’t know where to start? We’ve got you covered. Here’s what to know about shopping in The Wizarding World of Harry Potter at Universal Studios Hollywood.

Want more than just merch? Check out Discover Universal’s guide to The Wizarding World of Harry Potter at Universal Studios Hollywood.

THE MERCHANDISE…

FOR EVERYBODY

First things first: Wands! You wouldn’t want to explore the wizarding world without your wand at the ready. And where else would one go if not Ollivanders Wand Shop? Looking for a specific wand? Ask one of the shop keepers to help you personalize your wand experience. You can also shop character wands, including those of Albus Dumbledore, Bellatrix Lestrange, and more. Just remember: the wand chooses the wizard!

Next up: Hogwarts house robes. Every Hogwarts student wears those iconic black robes with their house crest on their chest. And don’t be fooled, I find they’re surprisingly breezy, even under the bright sun! But if you want to flaunt your Hogwarts house pride in brighter colors, get your hands on a Hogwarts house T-shirt. There are lots of styles to choose from for Gryffindor, Ravenclaw, Hufflepuff and Slytherin. And if you’re into sports, you’ll definitely need a Quidditch Kit — including shirts specialized by Hogwarts house, Quidditch position, and even captain status.

FOR THE LITTLEST WITCHES AND WIZARDS

The “Harry Potter” films are chock-full of magical creatures, and The Wizarding World of Harry Potter at Universal Studios Hollywood is no different. There are plushies galore available for purchase, including Gryffindor Lions, Fang the Boarhound, Unicorns, Pygmy Puffs, Mandrakes — the list goes on. There’s a particularly wide selection at Filch’s Emporium of Confiscated Goods. And if you want a multiutility pet, snag a plush version of The Monster Book of Monsters, which has to be one of the softest, scariest notebooks we’ve ever seen.

FOR THE COLLECTORS

So you have the robes, you have the wand, but you want to really feel like you’re inside the wizarding world? Respect. If you’re looking to add new items to your collection of “Harry Potter” memorabilia, you’re in the right place! Shop around Hogsmeade village for a light-up Sword of Gryffindor; your very own Light Up Broom; and, my personal favorite, the Marauder’s Map.

FOR THE BACK-TO-SCHOOL CROWD

Just because you don’t technically attend Hogwarts School of Witchcraft and Wizardry doesn’t mean you can’t pretend you do.  If you’re not trying to wear robes to school, the Hogwarts Crest Zip-Up Hoodie works as a great substitute. There’s practical Wizarding World merch to score, too. Hogwarts House Backpacks emblazoned with your favorite Hogwarts house crest, Feather Pens that resemble quills, and Hogwarts Crest Notebooks will help make biology class feel a bit more magical. And for the study abroad students, a Hogwarts House Passport Case is a must.

FOR THE FASHIONISTAS

The Wizarding World, but make it fashion. Dress to the nines in Hermione’s iconic pink Yule Ball dress, paired with a selection of wizarding world-inspired jewelryfrom Gladrags Wizardwear. For the gentlemen, a simple sweater can go a long way. Rep your house colors boldly with a Hogwarts House Crewneck Sweater. Or, you can play it more subtly with a gray Hogwarts House Cardigan, which features a thin blue, green, yellow or red trim. So only real fans will know.

FOR THE GAMERS

Harry and his pals spend a lot of time playing games in the Gryffindor common room — it’s only fair that you do the same. Get your hands on the Marauder’s Map Puzzle for a long, cozy afternoon by the fire, or a game of Exploding Snap if you’re feeling feisty. True aficionados — we’re talking those with deep “Harry Potter” knowledge — can flex their smarts with the Hogwarts Trivia Quiz and Harry Potter: The Ultimate Movie Quiz.

FOR THE HOLIDAYS

It’s never too early to get a jump on the holiday season, and no place does Christmas like Hogwarts. Deck your halls with Hogwarts House Stockingsand a delightful array of Wizarding World Christmas Tree Ornaments, including a miniature, light-up mug of Butterbeer, a Hogwarts Express, a Quidditch Cup, and much more. 

And if you really want to feel like you’re waking up in the Gryffindor dormitories, get your paws on Mrs. Weasley’s famous wool sweaters — H For Harry Sweaters and R for Ron Sweaters are available for purchase.

FOR THE DRACO TO YOUR HARRY

All you need is a Howler Recordable Pop-Up Card. You’re welcome.

…AND WHERE TO FIND IT

This array of merchandise is available at several stores throughout The Wizarding World of Harry Potter, as well as on the Upper Lot of the theme park, on CityWalk, and online. Some stores are themed or specialized; some have a little bit of everything. Here’s what to know about the shops inside The Wizarding World of Harry Potter at Universal Studios Hollywood:

INSIDE THE WIZARDING WORLD OF HARRY POTTER

Ollivanders Wand Shop. It’s where the wand chooses the wizard, of course! Ask one of the shop keepers to help personalize your wand experience. Or, you can shop character wands that resonate with you.

Gladrags Wizardwear. This clothing emporium is packed with all kinds of wizarding garb, including Hogwarts house robes, Quidditch team shirts, formalwear, and much more.

Honeydukes. Harry and Ron nearly lose their minds when they first experience this candy shop in “Harry Potter and the Prisoner of Azkaban.”And you might, too. Here, you can buy Harry’s favorite sweets, including Bertie Bott’s Every-Flavour Beans, Chocolate Frogs, and much more.

Filch’s Emporium of Confiscated Goods. This shop has gear every Hogwarts student needs, from house shirts to the Marauder’s Map to plush Hippogriffs. It’s situated inside Hogwarts castle itself, right at the end of Harry Potter and the Forbidden Journey.

Hogsmeade Station. You might miss this little shop if you’re not looking closely — it’s just next to the Hogwarts Express, right when you walk in the land. Fittingly, this store sells trinkets based on the Hogwarts Express, Platform 9 ¾, and Hogsmeade. (Including some very cute, vintage-looking Hogsmeade tourism posters.)

PRO TIP: You can cast spells at many of the storefronts in Hogsmeade. You’ll just need your own Interactive Wand to do so. If you don’t have your wand yet, stop by Ollivanders to get in on the magic.

OUTSIDE THE WIZARDING WORLD OF HARRY POTTER

Universal Studio Store (Upper Lot). This gigantic shop sells souvenirs inspired by pretty much everything at Universal, including a large section designated to Harry Potter. If you want to do all your Universal shopping at once, this is a great option.

Universal Studio Store (CityWalk). Next time you swing by CityWalk for dinner and a movie, knock out all your holiday shopping for the Harry Potter fans in your life.

Online Store. Can’t wait another second to get your hands on some Quidditch gear? Hit up the Universal Online Store and choose from a vast selection of Harry Potter-themed souvenirs and collectibles. But it’s way more fun to go shopping in Hogsmeade like Harry and his friends. Just saying.

This guide just scratches the surface of shopping in The Wizarding World of Harry Potter at Universal Studios Hollywood. What items do you want to pack in your Hogwarts trunk? Let us know in the comments.