One of the first things I did when I moved to Los Angeles was become a Pass Member at Universal Studios Hollywood. I visited the theme park with friends and was immediately hooked, and the deal of a California Neighbor Pass was just too good to pass on. I loved the ease of being able to roll up to the Universal arches, whenever I pleased, swipe my pass, and spend the afternoon wandering the theme park or riding The World Famous Studio Tour and seeing what was new on the backlot. It never got old.
Pass Members are a big part of what makes Universal the magical place that it is. To celebrate and thank our regulars, Universal is throwing Pass Member Appreciation Days from Aug. 15 to Sept. 30 with lots of perks and discounts, as well as exclusive experiences, merch, and food to enjoy! Here’s what you need to know:
- Pass Member Appreciation Days will run from Aug. 15 to Sept. 30, 2026. Universal Studios Hollywood annual and season pass holders can take advantage of exclusive deals on merchandise, food, and ticket prices on one-day admission tickets for friends and family, special events like Halloween Horror Nights, and add-ons like Universal Express.
- Pass Members can enjoy access to secret, exclusive menu items at The Toothsome Chocolate Emporium & Savory Feast Kitchen and Voodoo Doughnut throughout the event, as well as special in-park treats and discounts.
- A complimentary collectible magnet will be available for Pass Members to pick up at the Universal Studios Store inside the theme park. Pass Members also have an opportunity to see Sinners, the Halloween Horror Nights House, with lights on.
Let’s dig on all the details for this year’s Pass Member Appreciation Days!
Halloween Horror Nights Lights-On Walkthrough
If you’re anything like me, when you’re a fan of something you have to know everything about it. From reading behind-the-scenes articles to watching extensive interviews, I’ll do anything to learn a little bit more about something I love. And like many pass holders, I’m a big fan of Halloween Horror Nights.
If you feel similarly, you’ll want to make sure you take advantage of the Lights-On Sinners Haunted House Walkthrough experience! It’s a chance to take a peek behind-the-screams of this highly-anticipated HHN house based on the award-winning film. With the lights on, you’ll get to see the details of the house up-close and personal. Plus, you won’t have to worry if someone (or rather, something) is gonna jump out at you.
Reservations for the Lights-On Sinners Haunted House Walkthrough open Aug. 6. Once you catch the lights-on walkthrough, come back and see the Sinners house in action during Halloween Horror Nights! Annual and season Pass Members receive special pricing on select HHN tickets.
Keep up-to-date with everything coming to Halloween Horror Nights 2026 with Discover Universal’s guide of what is to come this Halloween season.
Ticket Savings: Fun You Can Share!
The best part of any day at the theme park is being able to share it with a loved one. Whether you have a friend who’s never been to Universal Studios Hollywood before or a family member visiting Los Angeles for the first time, there’s never been a better time to bring a buddy to the theme park. During Pass Member Appreciation Days, pass holders can receive a steep discount if you buy online before — check out the specifics right here.
And to entice you further, Universal will have limited-time offers to inspire you to share the fun. Think: Buy one, get one deals on character sippers, soft-serve ice cream, and select carnival games around the Upper Lot. With all of these goodies, your perfect Universal itinerary writes itself!
As they say, a picture’s worth a thousand words — so why not get a novel’s worth of memories from Universal? During Pass Member Appreciation Days, Pass Members get a nice discount on the My Universal Photos Annual Pass Photo Package. This package includes unlimited digital downloads on your photos from rides, character meet and greets, and roaming photographers in the park for a calendar year. All the more reason to come make memories at the park!
Looking to remember a wonderful day at the park with a special someone? Plan your next date night with Discover Universal’s Guide on how to make Universal Studios Hollywood the perfect date night spot.
An A-List Add-On
I love exploring Universal with buddies, but there’s also something special about visiting the theme park on my own. Before I had a job here, I used to come for a change of scenery after working from home all day, so I got to know the park very well. If you feel like you know the theme park like the back of your hand and want to elevate a solo park day, take advantage of the discounted VIP Experience upgrade during Pass Member Appreciation Days.
Even if you’ve been to Universal Studios Hollywood a million times, the VIP Experience shows you the theme park and the backlot in a whole new light. You’ll be guided through the park with the only person who will know more about it than you: a seasoned and trained-in-everything-Universal tour guide. You’ll also receive unlimited express access to each ride, a gourmet meal in a private dining room and an off-trolley backlot visit.
Want a full breakdown of what to expect on a VIP Experience at Universal Studios Hollywood? Find all the details here on Discover Universal.
Exclusive Merch and Deals
And while you’re at Universal during Pass Member Appreciation Days, don’t forget to pick up your complimentary collectible magnet! Pop into the Universal Studio Store just inside the entrance to the theme park and pick up your magnet from the cashier. This quarter’s magnet is a third installation in the series celebrating Fast & Furious: Hollywood Drift. And while you’re in the Universal Studio Store, scope out the perfect souvenir and take advantage of the limited-time discount on select merchandise during Pass Member Appreciation Days.
Want to learn more about the new roller coaster at Universal Studios Hollywood? Check out this deep-dive on the four ride vehicles on Fast & Furious: Hollywood Drift.
Pass the Plate
Ask a group of Pass Members what their favorite food in the theme park is, and you’ll get all kinds of answers. Everyone’s got their must-have while visiting! For me, it’s the vegetarian corndog at Mummy Eats on the Lower Lot. Still, half the joy of being able to come back to the theme park as you please is discovering new tasty treats around the park and at Universal Citywalk Hollywood.
During Pass Member Appreciation Days, Pass Members can dine on two exclusive new items at The Toothsome Chocolate Emporium & Savory Kitchen and Voodoo Doughnut. Just show your annual pass at either of these establishments and order the Pass Member exclusive. Then, enjoy your treat (with a nice discount) knowing you’re in a very elite club.
Inside the theme park, swing by French Street Bistro or Jurassic Cafe to indulge in a beverage made only for Pass Members: a Mango Cold Foam Cold Brew. It’s a refreshing way to stay cool and caffeinated in the heat.
Pass Members can save on happy hour items across menus all over CityWalk, including: Vivo Italian Kitchen, Antojitos Cocina Mexicana, NBC Sports Grill & Brew, Toothsome Chocolate Emporium & Savory Feast Kitchen and Jimmy Buffet’s Margaritaville. The best part? These happy hour deals are available from 8pm until close, so there’s no rush to get over to CityWalk! It’s the perfect place to catch your breath after yet another fabulous day of being a Universal Pass Member.
Interested in getting an annual or season pass to Universal Studios Hollywood? Check out the different pass options to see which is best for you!
Some restrictions apply. See terms and conditions for details. Must present valid annual or season pass to redeem offers.
Must be 21 years and older with valid identification to purchase or drink alcoholic beverages. Drink responsibly.
Which Pass Member Appreciation Days perk are you most excited about? Let us know in the comments below!